Wednesday, February 17, 2010

Name Your Color

Ever wonder how retailers determine the names of the season’s colors? I know I have! The name can tell so much about the product. Daffodil is one of our new spring colors, and it just screams SPRING IS AROUND THE CORNER! The color Palm reminds of a beach with swaying palm trees, very far away from Boston. Clover makes me think of green grass and Red Pepper sounds spicy! All of these are so appropriate whether it’s for new spring styles or sassy sweater dresses.

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